2 February each year is World Wetlands Day. This day marks the date of the adoption of the Convention on Wetlands on 2 February 1971, in the Iranian city of Ramsar on the shores of the Caspian Sea.

Each year since 1997, the Ramsar Secretariat has provided materials to help raise public awareness about the importance and value of wetlands.

The Danone-Evian Fund for Water

On 27 January 1998, the then Secretary General of the Ramsar Convention Secretariat, Mr. Delmar Blasco, signed the first partnership agreement between a global environmental convention and the private sector with Mr. Franck Riboud, CEO of the Danone Group, Yves Buchsenschutz, Director General of the Evian Water Company, France, part of the Danone Group, and Mrs. Dominique Voynet, French Minister for the Environment. The Danone–Evian Fund for Water was born. Its mission is to raise awareness among decision-makers and the public at large of the importance of water resources through a portfolio of projects and educational products.

Thanks to financial support from Danone, each year communications materials for World Wetlands Day are produced in the Convention's three official languages: English, French and Spanish.

Biosphere Connections - Star Alliance

Biosphere Connections is a unique global corporate social responsibility initiative from the Star Alliance network, officially launched in 2007. It is dedicated to supporting sustainability by flying environmental field workers, scientists and educators across its global network to further their knowledge, skills and understanding of major environmental issues and initiatives, and to help conserve some of the world's most unique habitats.

Star Alliance has partnered with UNESCO-Man and the Biosphere, Ramsar Convention on Wetlands and IUCN, the International Union for Conservation of Nature. The prize for the Wetlands youth photo contest, a chance to win a free flight to a famous wetland, starting on 2 February 2015 is courtesy of Star Alliance.